↖ Zach Montgomery

Collections Poster (2023)


Inkjet on A0 Matte Paper with embossings, collection of 200 typeless icons


This project recontextualizes indexical and symbol-based hazard iconography by altering the context in which these universal pictographs are presented. The collection is shaped by the concept of Symbols and Indexes from Charles Sanders Peirce’s Semiotic theory. The safety pictograms are image and context-based, which are crucial for their purpose, ensuring they remain recognizable and readable.


The poster, A1-sized with a matte white exterior, features intricate raised designs on two folds. Upon closer inspection, embossed safety pictographs of varying sizes and sharp, round dotted patterns accompany the icons. Opening the folds reveals an A0-sized display showcasing the full collection. Red and blue, two key colors from the collection, dominate the design along with gridded pictographs. These are paired with complex motifs referencing hazard iconography. The subtle exterior contrasts with the bold interior, together shifting the interpretability of the hazard pictographs.